Customer Acquisition

What is a Customer Acquisition Programme?

Put simply, customer acquisition refers to the process of converting new leads and prospects into loyal customers that buy products or services. But with the cost of acquisition having increased by 60% ^[1] in recent years, what’s the best way to acquire new customers?

The answer lies in a strong customer acquisition strategy – and this is exactly where we can add value and transform your existing programme. At Buyagift Corporate, we will help you create a robust and agile client acquisition marketing strategy with an end-to-end gifting solution that captures your audience’s attention, boosts your engagement and, as a result, converts more leads into valued customers that want to use your services again and again.

Our Customer Engagement Programme

We are in the business of gifting memories and so are best placed to make your business one to remember.

With over 5,000 tailored experiences to explore, our corporate gifting solutions can be utilised to boost your acquisition efforts and success. Embedding our memorable experiences throughout various touch points of your customer acquisition funnel is a fantastic, targeted and personalised way to grow your audience, convert new consumers and even reduce cost per acquisition (CPA).

From luxurious afternoon teas to thrilling driving days, our incredible collection of unique and inspiring gift experiences are the perfect way to delight and engage new customers. Plus, to drive your brand awareness even further, our expert team will make sure all your Buyagift Corporate incentives are offered in your own branding, complete with bespoke packaging, insert sheets and more.

The Importance of Building Customer Acquisition

Customer acquisition is arguably one of the most important – yet challenging – priorities for any business. It helps businesses to strike the right tone from their first contact with a new prospect, build out a loyal audience, boost profits and cut costs to improve return on investment (ROI).

Before anything else, it’s crucial to know who your potential customers are in order to best market to them and capture their attention. Analytics, research and data are your best friends when it comes to gaining an insight into what your prospects like, what they don’t, or what their needs and wants may be. This can then help you to establish ‘marketing’ or ‘buyer’ personas that work to streamline your acquisition strategy across all channels and help you to effectively engage potential new customers on a more relevant and personal level.

							Once your audience has been discovered, it’s imperative that you optimise your strategy along every stage of the marketing funnel to best cater to the prospect and encourage them to convert. This can include activations such as a tailored onboarding e-mail campaign, as well as other integrated omnichannel campaigns across SEO, paid search, desktop and mobile. You can then focus on continuously measuring and assessing metrics to help you work towards your business goals and set KPIs, such as bounce rate, click-through rate, CPA, ROI and the success of any paid advertising.						

							With your audience base identified, incentives in place and KPIs set, it’s time for you to roll out your customer acquisition programme and get ready to reap the rewards.						

The Benefits of Customer Acquisition

							Customer acquisition is the lifeblood of any company as it’s what helps you to build your client base and achieve sustainable growth. Here are some key benefits you can expect to see from an effective strategy.						

Not only does a solid acquisition programme reduce your overall CPA, but through attracting more engaged and relevant new customers and building upon those relationships, you will see much higher conversion rates and more revenue.

Increases Revenue

A robust customer acquisition programme that focuses on strategic and personalised marketing efforts can reduce customer acquisition costs by up to 50%, while increasing marketing spend efficiency by up to 30%. ^[2]

Reduces CPA

Engagement is at its highest at the point of first conversion. Building bigger audiences of engaged consumers with a winning strategy means you are better placed to transform your new relationships into long-lasting ones.

Highly Engaged Customers

An integrated, cross-channel acquisition strategy does wonders for awareness of your business, with studies showing that promoting a brand consistently across all platforms can increase revenue by up to 23%. ^[3]

Boosts Brand Awareness

Loyal customers generate more revenue, with research showing that by acquiring 5% more loyal customers, you can increase profits by up to 95%, with two-thirds of future business coming from loyal customers. ^[4]

Facilitates Long Term Growth

Delivering Happiness To Your Customers

Why Us?

Award Winning Service
We value our clients and customers, striving to deliver happiness and amaze people.

No Management Fees
No extra costs and no hidden fees, so you can easily manage your budget.

Fully Flexible Vouchers
No unhappy recipients, as no matter what the gift, they can redeem it for the experience of their choice.

Ease and Efficiency
Fast turnaround times, online redemption options, brand-able solutions and fully flexible vouchers.

Branding Options Available
No extra costs and no hidden fees, so you can easily manage your budget.

Free P&P
Your whole budget can go towards rewarding the recipient.

Personal Account Manager
Whatever you need, we’re here. You’ll have a committed account manager to look after your business requirements.

Carbon Neutral Company
We’re proud to support the environment. We offer a diverse range of sustainable gifts for companies looking to reward consciously.