Customer Engagement

What Is Customer Engagement?

Customer engagement is the ongoing process of interaction with customers, all the way from the first communication too far beyond the first purchase.

The key thing to understand is that client engagement helps your brand to build and maintain long-lasting relationships with your audience that provide value at every point of contact – not just at the point of conversion.

A fantastic product or service brings consumers to your door, but it’s a consistent and relevant customer engagement strategy that makes them want to stick around for more.

Brands can engage with their client base in a whole host of different ways, from replying to comments on social media and review platforms, to curating a personalised e-mail strategy and developing a relevant reward system for loyal customers. And this is exactly where Buyagift Corporate can assist.

Our Customer Engagement Programme

We know a thing or five about how to make an experience memorable! Our main priority is to provide our customers with once-in-a-lifetime gifts and adventures to suit every budget, occasion and interest. At Buyagift Corporate, we can help our professional partners to transform their client engagement strategy by embedding our incredible gifting options across various touch points of the customer journey, from acquisition onwards.

With the guidance of a dedicated account manager, we can help your brand to reward your clients and foster loyalty with a choice of thousands of unique and unforgettable experiences, from fine-dining soirées to soothing spa days, rip-roaring supercar racing days, marvellous minibreaks and more! Plus, to help you keep things personal and promote your business even further, our helpful team will work closely with you to create branded packaging, customised insert sheets and more.

The Importance of Building Customer Engagement

							Modern-day businesses, no matter their sector, understand that customers value top-quality products and outstanding services. But the brands that stand out loud and proud from the crowd are those that value relationships and invest in engagement.						

As a wise person once said, you only get out what you put in. Various statistics from surveys conducted in 2021 support this, as they found that 86% of buyers [1] are willing to pay more for a better customer experience, while 91% of customers [2] were more likely to engage with brands who remembered them and offered relevant rewards and perks for their loyalty.

							Customers are passionate about businesses who are willing to go the extra mile to build a relationship, win their custom and retain their interest. Through targeted, considered and tailored approaches, you can cultivate a loyal and trusted audience who not only love your brand and want to engage with it themselves, but who want to shout about it to others, too.						

Clients want to feel valued, heard and understood – only then can satisfaction, trust, long-term loyalty, brand awareness and profits be grown!

The Benefits of Customer Engagement

							While increasing your time and investment in bettering your client relationships sounds great in theory, what tangible benefits can customer engagement solutions offer your business?						

Highly engaged consumers will return to a business with a personal approach that makes them feel valued. By employing engagement strategies such as personalising content and e-mails, offering rewards such as our Buyagift experiences for certain behaviours and tailoring your service to relevant client needs, your brand will become more memorable, trustworthy and likely to drive repeat sales.

Improved Customer Experience, Loyalty and Trust

Engaged customers lead to dramatically reduced churn rate, an increased average order value (AOV), higher customer lifetime value and more repeat sales. And not only will your business’s profitability increase from more repeat custom, but with a more loyal audience comes a whole host of extra upsell and cross-sell opportunities to help you save time, reduce costs and generate more sales.

Boosted
Sales Success

A recent report revealed that 90% of consumers [3] rate an “immediate” response to their customer service query as important or very important, so ensure you have a tight social media management strategy to actively monitor your reviews and social commentary. It will help you to identify areas for improvement and will let your customers know that you care, that you are listening and ultimately build trust.

Invaluable Customer Feedback and Insight

If your customers love what you do and the services you provide, they’ll shout about it to their family, friends and to the wider world on social media. And there’s really nothing better or more powerful than authentic, free advertising, is there? Especially when 64% of marketers [4] agree that word-of-mouth marketing is the most effective form of marketing!

Increased Referral and Advocacy Growth

Delivering Happiness To Your Customers

What Is Good Customer Experience?

Good customer service can look like a lot of different things to a lot of different companies as it depends so heavily on tailoring strategy to the unique audience in question. But the good news is there are some universal best practice tips that you can implement to improve customer experience! Here are our top picks.

Address your customers by name in e-mails and other communications.
Use what you know about clients from past purchases or search queries to recommend other services and products that may be of interest to them.
Ask your audience to answer a short questionnaire or survey about their preferences to ensure you always provide content and services they want to see.

Perfect Your Personalisation

Keep your brand messaging unique, strong, clear and consistent.
Craft marketing collateral, such as tone of voice (TOV) guidelines for your content and communications, to make your brand more familiar and memorable.
Build your social media strategy around amplifying your brand voice to increase engagement with existing customers and reach new audiences.

Your Brand Voice

Interact with your audience directly – reply to comments, address complaints, reshare customer posts and display your products in all their glory.
Be creative and engage your audience with online competitions, webinars, giveaways and video content.
Keep messaging consistent to make clients feel part of your brand community.

Be Strong on Social

Tailor relevant content to suit audience needs, wants and aspirations.
Create FAQs, on-topic listicles, useful ‘How To’ blogs and longer-form, SEO-optimised content pieces that directly address questions your audience might have.
Write content with the customer in mind to ensure they feel as though you’re speaking directly to them.

Create Useful and Relevant Content

Craft a strong reward programme to boost retention, foster loyalty and increase consumer satisfaction.
Measure the success of your reward strategy to assess its effectiveness and glean more insight from your customers about what makes them tick.
Be unique with your perks by gifting Buyagift’s memorable experiences!

Give Back with Rewards

Reply to reviews and social media comments, ask for feedback where appropriate and track metrics to understand your consumer’s behaviours and interests.
Use analytics to measure success and identify areas for improvement.

Listen and Learn

Why Us?

Award Winning Service
We value our clients and customers, striving to deliver happiness and amaze people.

No Management Fees
No extra costs and no hidden fees, so you can easily manage your budget.

Fully Flexible Vouchers
No unhappy recipients, as no matter what the gift, they can redeem it for the experience of their choice.

Ease and Efficiency
Fast turnaround times, online redemption options, brand-able solutions and fully flexible vouchers.

Branding Options Available
No extra costs and no hidden fees, so you can easily manage your budget.

Free P&P
Your whole budget can go towards rewarding the recipient.

Personal Account Manager
Whatever you need, we’re here. You’ll have a committed account manager to look after your business requirements.

Carbon Neutral Company
We’re proud to support the environment. We offer a diverse range of sustainable gifts for companies looking to reward consciously.