Customer Experience

What Is Customer Experience?

Customer experience is the relationship between a business and its customers. Also known as CX, this marketing term measures a consumer’s holistic impression of their experience with your brand across every touch point throughout the entire customer journey.

And while this umbrella term covers almost every aspect of your business – from the customer’s opinion of your customer service team, to your website and social media profiles – customer experience can be boiled down to two key things. The effectiveness of your product and your people.

Buyagift Corporate can help you inject a strong dose of both excitement and engagement into your customer experience strategy, transforming your brand into one that puts your customers’ needs first. With over 5,000 memorable gift experiences to choose from and an impressive list of over 2,000 suppliers – including brands such as Bannatyne Spa, Harrods and Silverstone – we’ve got every base covered to ensure you can gift your customers with an experience and memories to last a lifetime.

Our Customer Experience Services

Customer Loyalty

Tailored to suit your customer retention goals and KPIs, the unforgettable experiences on offer at Buyagift are a brilliant way to reward trusted customers on a variety of different behaviours and actions you’ve set for them to unlock exciting bonuses.

Customer Acquisition

As well as bolstering loyalty, our products are a fantastic customer acquisition tool. By simply offering our unique experiences at different stages of your acquisition strategy and marketing funnel, you can reduce your CPA and convert prospects into steadfast customers.

Customer Engagement

Keep your customer engagement strategy fresh and fun by embedding our experiences across various touch points of your business’s customer journey. Our excellent offerings will capture their attention, pique their interest and, most importantly, keep them coming back for more.

The Importance of Building Customer Relationships

Modern-day consumers are looking for outstanding experiences when choosing to engage with a brand – whether it be for the first or seventeenth time. This is why a keen focus on building and nurturing customer relationships long beyond the initial point of conversion is crucial to add value and stand out from your competitors. To better understand why you should go the extra mile to provide an exceptional experience for your clients, take a look at some of these recent customer experience stats and trends:

84% of people ^[1] say that the experience provided by a business is equally important to the product or service they’re using.

1 in 3 ^[2] customers will walk away from a brand they love after just one bad experience.

Customers tell an average of nine people about a positive brand experience, but will tell 16 people about a negative experience.^[3]

86% of buyers are willing to pay more for better customer experience.^[4]

Putting the customer first is always good for your business. Just like in any relationship, people want to be seen, heard and understood!

The Benefits of Enhancing Customer Experience

While enhancing your client experience strategy may seem like an enormous task, the benefits that are granted to your company as a direct result of your time and investment speak for themselves, including:

Increased Client Satisfaction

Increased Customer Loyalty

More Repeat Custom

Increased Retention

Positive Reviews

More Referrals and Brand Advocacy

Reduced Churn Rate

Boosted Profits

What Is Good Customer Experience?

Good customer service can look like a lot of different things to a lot of different companies as it depends so heavily on tailoring strategy to the unique audience in question. But the good news is there are some universal best practice tips that you can implement to improve customer experience! Here are our top picks.

Always be on the lookout for new ways to streamline your service – whether that means making your website more UX friendly or ensuring it’s clear where your audience can contact you across all channels. Investing your time in saving your customers’ time is more than worth it.

Make Things Easy

90% of consumers⁵ rate an “immediate” response to their query (within 10 minutes) as important to very important, so it’s vital your service team are ready to answer client questions as and when they arrive – from social media replies to phone calls – and have an out of hours system in place to let them know you’ll be in touch ASAP.

Be Available

Automation is an amazing tool, but don’t underestimate the power of a human touch when building your client-business relationships – especially when there’s an issue that needs to be resolved. A bot or a human can often mean the difference between a great or terrible customer experience!

Be Human

Marketers have noted a 760% increase^[6] in revenue from personalised, segmented campaigns. Make sure you use ‘First_Name’ tags in e-mails and even send out preference quizzes to your customers to help you deliver the most relevant content based on their interests into their inbox.

Get Personal

Want to know what your audience thinks of your brand experience? Listen to them! Set up social monitoring, read and reply to reviews, track onsite user metrics and, most importantly, ask for feedback where appropriate to assess what works, what doesn’t and what needs improving.

Listen Carefully

Why Us?

Award Winning Service
We value our clients and customers, striving to deliver happiness and amaze people.

No Management Fees
No extra costs and no hidden fees, so you can easily manage your budget.

Fully Flexible Vouchers
No unhappy recipients, as no matter what the gift, they can redeem it for the experience of their choice.

Ease and Efficiency
Fast turnaround times, online redemption options, brand-able solutions and fully flexible vouchers.

Branding Options Available
No extra costs and no hidden fees, so you can easily manage your budget.

Free P&P
Your whole budget can go towards rewarding the recipient.

Personal Account Manager
Whatever you need, we’re here. You’ll have a committed account manager to look after your business requirements.

Carbon Neutral Company
We’re proud to support the environment. We offer a diverse range of sustainable gifts for companies looking to reward consciously.